This paper brings together some chapters of my master’s thesis, which also included an Italian translation of José Gil’s essay Salazar: a Retórica da Invisibilidade. While drawing on Gil’s essay’s topics as a suitable starting point, I proceed to show Salazar’s unconventional way of dealing with the masses. After a short introduction to the dictator’s political and intellectual background, my contribution highlights two of his ways to gain consensus: the escrito-lido technique and the nearly total lack of what classical rhetoric commonly refers to as actio.…
